We appreciate the opportunity to be engaged in this interesting and innovative project. As master students, it is a meaningful experience to support Novea as a startup to expand their network and find potential clients for their Creative Platform webinar, a technique that we consider is helpful and offers any company a better direction to go into different creative and innovative processes. Our goal was to find stakeholders in the tourism sector that could be interested in taking the webinar and approaching our goal:  

 

We did a statistics online research, designed some creative flyers that represent the creativity of the Platform, that Novea will use to make a marketing campaign, we choose stakeholders from the Zug, Schwyz & Zürichsee Aargau regions in Switzerland where tourism sector has had a good development in the last years, but it still has many challenges and the Creative Platform could be useful for them. We are also going to make an analysis of a short survey that will be made during the marketing campaign to finally present a final report with our findings. 

 

We hope our work can be useful for the growth and success of Novea.